LA CLIPPERS
REBRAND IDENTITY

(From Official Clippers Press Release) The LA Clippers have unveiled their new brand look, establishing a set of marks that blend the team’s past, present, and focus on the future in a familiar but elevated colorway of naval blue, ember red, and Pacific blue. The refreshed look includes a modernized version of the classic Clippers script that will adorn the front of the Icon and Association Edition jerseys next season. The new primary logo features a Clippers “C” that surrounds the points of a compass and an oncoming ship with basketball seams on the hull, a nod to the organization’s maritime roots and a symbol of its direction. The team will wear uniforms and merchandise displaying the new logo and colors in the 2024-25 NBA season as the Clippers begin play in their new home, Intuit Dome. The new uniforms connect all of Clipper Nation in one steadfast direction and illustrate the team’s new look.

SCOPE OF WORK BRAND IDENTITY, DESIGN SYSTEM, CONCEPT DEVELOPMENT, ART & DESIGN DIRECTION + GUIDELINES, LAUNCH CAMPAIGN
ROLE CREATIVE DIRECTOR, DESIGNER
TEAM GILLIAN ZUCKER, CHRIS WALLACE, LEE JENKINS, TAREK AWAD, MATTHEW WOLFF (TYPOGRAPHY), LISA KAY, JEFF LEE, KEANU DAVIS, DESTINI RILEY
PHOTOGRAPHY TOMMY ZWEIBEL, JORDAN VALENCIA, TONY GARCIA
LAUNCH DATE FEBRUARY 2024