KNICKS x TATS CRU
Our season image manifesto was a pick-up game at the West Fourth Street Courts, also known as "The Cage", in New York City's Greenwich Village. A black & white scene with a pop of color from a young Knicks fan. It's titled New York Forever. We collaborated with the legendary Bronx graffiti artists, TATS CRU aka The Mural Kings, to create a 50'x30' wall mural outside of Madison Square Garden. It was a three night, four day job. Unveiled during the opening night celebration with fans.
SCOPE OF WORK CAMPAIGN PHOTOGRAPHY, ART & DESIGN DIRECTION, PAINTED MURAL
ROLE DESIGN DIRECTOR, PHOTOGRAPHER
TEAM TATS CRU, JAVIER JORGE, TAREK AWAD, JON CONKLIN
PHOTOGRAPHY TAREK AWAD, JON CONKLIN
LAUNCH DATE OCTOBER 2016
