NEW YORK KNICKS
70TH ANNIVERSARY

The Knicks’ 2016–17 season celebrated the franchise’s 70th anniversary. I partnered with the Madison Square Garden archivist and team photographers to curate historic imagery, including newspaper clippings and legacy photos, to anchor the creative direction in authentic team history. The campaign’s visual identity and anniversary logos drew from this research and were later highlighted by renowned designer Todd Radom in a Sporting News feature detailing the creative process and execution.
[Click here to read the article.]

SCOPE OF WORK LOGO(S) DESIGN, CAMPAIGN DEVELOPMENT, ART & DESIGN DIRECTION, TICKET DESIGNS, TICKET PACKAGING
ROLE DESIGN DIRECTOR, DESIGNER
TEAM TAREK AWAD, MSG PHOTOS, MSG ARCHIVES
LAUNCH DATE AUGUST 2016