SCHEDULE RELEASE

Led the creative and marketing strategy for the Knicks’ 2018–19 schedule reveal, developing a concept that spotlighted New York City’s youth by having them announce the season’s marquee matchups. Oversaw creative direction, production, and rollout across all channels to position the campaign as an authentic reflection of the city’s next generation.

SCOPE OF WORK CREATIVE DIRECTION, CAMPAIGN DEVELOPMENT, PRODUCTION, LAUNCH COMMUNICATION ASSETS
ROLE DESIGN DIRECTOR, DESIGNER
TEAM TOMMY ZWEIBEL, TAREK AWAD, MIA RICO
LAUNCH DATE AUGUST 2018