WEAR NEW YORK

(From Official Knicks Press Release) The New York Knicks today unveiled their City Edition alternate jersey, which features the New York City Skyline as the central design element and a symbol of the diverse cultures united across New York City.

The City Edition design was inspired by what it means to be a New Yorker and utilizes one of the City’s most iconic and defining attributes – its skyline—as a representation of the many cultures that make up New York and their shared ambitions and dreams. To unveil the uniforms to the team, six Junior Knicks members were invited to the Knicks practice facility where they read letters describing how the Knicks inspire them as New Yorkers.

For year 2 of the Nike City Edition program, I designed the side-panel skyline pattern as both an homage to the city and a nod to historic Knicks uniforms from the 1950s, which themselves referenced New York’s taxicab checkered design. The evolved checkered trim reveals the NYC skyline, and our team earned a 2019 Clio Sports Shortlist for the social-media unveil.

SCOPE OF WORK CAMPAIGN DEVELOPMENT, ART & DESIGN DIRECTION, PRODUCT SHOOTS, LAUNCH COMMUNICATION ASSETS, UNIFORM DESIGN
ROLE DESIGN DIRECTOR, DESIGNER
TEAM STATE DESIGN (ANIMATIONS), STEPHEN HENDLER (COPY, V/O), TAREK AWAD, JAVIER JORGE
PHOTOGRAPHY JASON McDONALD
LAUNCH DATE NOVEMBER 2018