TAREK AWAD IS A BROOKLYN BASED DESIGNER & CREATIVE DIRECTOR. FOCUSED ON BRAND IDENTITY AND STORYTELLING ACROSS SPORTS AND CULTURE.
With over 15 years working across sports and entertainment industries, with experience spanning brand systems, campaigns, uniforms and courts, motion, photography, and large scale fan experiences. I have collaborated with artists, teams, leagues, networks, and partners including the LA Clippers, New York Knicks, New York Rangers, ESPN, NBA, NHL, NFL, NIKE and TOPPS.
My work is grounded in research and storytelling, often beginning with a close study of team history, cultural context, and community identity. That foundation informs the visual languages I help build, ensuring the work feels authentic, intentional, and connected to the people it represents. My background includes broadcast and motion design, arena experiences, and large-scale environmental work developed in coordination with teams, municipalities, and civic partners, as well as digital content, merchandise, and identity driven storytelling that bridges strategy and craft across platforms.
I have led and collaborated with artists and creative teams on projects that balance clarity, emotion, and intent, with the goal of creating work that resonates with fans and feels built to last.
I also have a strong passion for photography, working with both analog and digital processes.
Currently based in Brooklyn, creating with select partners.
EXPERIENCE
CREATIVE DIRECTOR
LA CLIPPERS
7 YEARS
DESIGN DIRECTOR
NEW YORK KNICKS
4 YEARS
ART DIRECTOR
NEW YORK RANGERS
4 YEARS
DESIGNER
ESPN
4 YEARS
AWARDS & HONORS
CLIO SPORTS AWARDS
THE ONE CLUB FOR CREATIVITY
CLIO SPORTS JUROR
YOUNG GUNS JURY
LE BOOK CREATIVE AWARDS JURY
