CLIPPERS x DREW LEAGUE
(From Official Clippers Press Release) The LA Clippers have unveiled their 2022-23 Nike NBA City Edition uniforms, which celebrate and honor the Drew League and its role in L.A.’s basketball community and culture.
The black City Edition uniforms feature a colorful mosaic design inspired by the iconic Watts Towers in South L.A., and the custom-designed Los Angeles wordmark across the jersey’s chest combines classic scripts from the Clippers and the Drew League. Green, a prominent color within the pro-am league, is used to line the inside bottom of the jersey and the league's motto, "No Excuse. Just Produce." is featured on the jock tag alongside the Drew League’s founding year, 1973, and the year it celebrates its 50th anniversary, 2023.
“Wow, being honored by the Clippers with a Drew League uniform is unbelievable. We’re so excited,” said Dino Smiley, Drew League CEO. “No Excuse. Just Produce.” is a motto that the Drew League lives by. It means that you can be aggressive, tough, and do everything you have to do between the lines, but outside of those lines you have to produce through community programs and service. There’s no team I can think of that does that more than the Clippers.”
The Drew League is based in South Central Los Angeles and known across the world for bringing community-driven, grassroots basketball to the forefront by creating an annual stage for amateur and professional players to celebrate their passion for the game. Clippers past and present have made notable Drew League appearances over the years, including current Clippers Paul George, John Wall, and Norm Powell and Head Coach Ty Lue. Among the more than 350 Clippers Community Courts renovated across Southern California are the indoor and outdoor courts at Drew Middle School, which are used for Jr. Drew games.
SCOPE OF WORK CAMPAIGN DEVELOPMENT, ART & DESIGN DIRECTION, PLAYER & MODEL SHOOTS, LAUNCH COMMUNICATION ASSETS, WEBSITE DESIGN, MERCH DESIGNS, UNIFORM DESIGN, COURT DESIGN
ROLE CREATIVE DIRECTOR, DESIGNER
TEAM TAREK AWAD, KEANU DAVIS
PHOTOGRAPHY JASON McDONALD, JORDAN VALENCIA, TIM HANS
LAUNCH DATE NOVEMBER 2022
