KNICKS x FDNY

(From Official Knicks Press Release) The New York Knicks today unveiled their City Edition alternate jersey, honoring firefighters and their families. These special uniforms were designed as a collaborative effort between the New York Knicks, Nike, the NBA and the Uniformed Firefighters Association (UFA).  The uniforms feature a dark navy color as a nod to firefighter’s dress uniforms, reflective piping evoking the working uniforms of firefighters everywhere and the UFA logo on the City Edition shorts. The Knicks’ traditional orange, also included, highlights the team’s colors and identity. Prior to the Knicks game on Saturday, March 31 vs. Detroit, the team will hold the first ever New York Knicks 9/11 Memorial Stair Climb. This event will be open to 343 participants to climb or walk the equivalent to 110 flights of stairs, paying tribute to the 343 FDNY firefighters who passed away on September 11, 2001. The National Fallen Firefighters Foundation (NFFF) organizes and executes 9/11 Memorial Stair Climbs all over the country.

This uniform concept and design was developed completely in-house. We worked closely with the NBA and NIKE Basketball throughout the design evolution while developing concepts. The jersey was also on view at the 9/11 Memorial Museum.

SCOPE OF WORK CAMPAIGN DEVELOPMENT, ART & DESIGN DIRECTION, PRODUCT SHOOTS, LAUNCH COMMUNICATION ASSETS, UNIFORM DESIGN
ROLE DESIGN DIRECTOR, DESIGNER
TEAM TAREK AWAD, JAVIER JORGE
PHOTOGRAPHY TOMMY ZWEIBEL, TAREK AWAD
LAUNCH DATE JANUARY 2018