NEW YORK KNICKS
70TH ANNIVERSARY LOGO(S)

The Knicks’ 2016–17 season celebrated the franchise’s 70th anniversary. I designed the logo / game worn jersey patch which was featured all season long. Also developed a secondary logo which was worn on warm-ups for the team. Both logos were a prominent element to the season long campaign creative. The campaign’s visual identity and anniversary logos drew from this research and were later highlighted by renowned designer Todd Radom in a Sporting News feature detailing the creative process and execution.
[Click here to read the article.]

SCOPE OF WORK ART & DESIGN DIRECTION, LOGO(S) DESIGN
ROLE DESIGN DIRECTOR, DESIGNER
LAUNCH DATE AUGUST 2016